Student Competition

The Promax Student Awards

THE 2008/2009 PROMAX UK STUDENT AWARDS  

  Notes to tutors and students

The Aim of the 2008/2009 Promax UK Student Awards competition

The aim of this competition is to encourage students to think about applied creativity and to offer successful students the opportunity to experience the creative side of the television and electronic/digital media industry in a professional and structured way.

The competition is open to any student with ideas and the ability to communicate those ideas, whatever the discipline, Graphics, Advertising, New Media, Moving Image, Marketing, Film or Animation.

There is no charge for entry.

The competition is primarily aimed at 2nd year undergraduate students but is not exclusive to them. Any student (whatever level of study) can apply, with the exception of postgraduates.

The judges fully understand that students are on specific courses within set pathways so this year’s competition has been designed to be more flexible and accommodate a wider range of courses and disciplines.

Promotions and marketing is one of the most broad-based skill sets of any of the ‘industry linked’ creative areas. Creative directors generate ideas. In the promotions and marketing industry directors need to have an awareness of everything from typography and graphic design to moving image and animation, film and video direction, web capability, editing, music and scriptwriting. They also need to understand the basic principles behind the technology they use.

The judges are looking for concepts and ideas that are applicable across the range of disciplines used by Creative Directors in promotion and marketing. The judges have consistently commented that they are more interested in the ideas being developed than a display of  technical skills

Promax UK www.promax-uk.org is an organization dedicated to the recognition of excellence in the Promotion and Marketing of the Electronic Media. Good ideas are vital to our survival.