The Promax UK 2008 Awards sponsored by
Award Categories - Register now for this year's event
ENTRIES
The categories for the Promax UK 2008 awards have been revamped and there are a number of points worth bearing in mind. Promax UK wants to reflect the fact that in many cases more than one promo is produced to promote a specific programme, genre or channel. Therefore as a result, in many categories you will have the option to enter one, two or three examples. In the judging process, which has also been revamped, special care will be taken to ensure fairness when comparing an entry that contains one promo up against another entry that has either two or three examples. In short, Promax UK will guarantee a level playing field regardless of the number of examples entered. This year there will be no Pre-Judging panels. All entries will be viewed by a series of large panels made up of a cross section of people from the world of on-air promotion and marketing.All entries will be viewed in person with no remote or online judging taking place.
Originated
Promotions must be created from originated material not programme footage. Originated material can be any totally shot promo, produced animated promo or totally graphical promo. A minimal use of programme footage, music and logos will be accepted as programme reference (e.g. within end pages) as long as the overall concept is created in favour of originated material.
Clip-Based
Promotions must be created from clip programme footage not originated material. Integral graphics, stock footage or minimal shot material supporting programme footage will be accepted as long as the overall concept is created in favour of programme material.
GENRE
1. Best Drama – Originated
Any promo/campaign (including soaps) produced for a single drama or season (see definition of originated above). Maximum duration of entry 2 mins.
2. Best Drama - Clip-Based Any promo/campaign (including soaps) produced for a single drama or season (see definition of clip-based above). Maximum duration of entry 2 mins.
3. Best Entertainment - Originated
Any promo/campaign for entertainment programming/season including family entertainment, quiz shows, talent shows, sitcoms, comedy sketch shows or stand-up (see definition of originated above). Maximum duration of entry 2 mins.
4. Best Entertainment - Clip-Based
Any promo/campaign for entertainment programming/season including family entertainment, quiz shows, talent shows, sitcoms, comedy sketch shows or stand-up (see definition of clip-based above). Maximum duration of entry 2 mins.
5. Best Factual / News and Current Affairs - Originated
Any promo/campaign for documentary, reality TV programming or season or news and current affairs (see definition of originated above). Maximum duration of entry 2 mins.
6. Best Factual / News and Current Affairs - Clip-Based
Any promo/campaign for documentary, reality TV programming or season or news and current affairs (see definition of clip-based above). Maximum duration of entry 2 mins.
7. Best Film
Any promo/campaign produced for a film, season of films, channel or theatrical release. Maximum duration of entry 2 mins.
8. Best Sports
Any promo/campaign for sport programming, event or season. Maximum duration of entry 2 mins.
9. Best Children’s Any promo/campaign for a children’s programme or service. Maximum duration of entry 2 mins.
10. Best Rundown or Themed
Any promo/campaign for a programming line-up, stunt or season. Maximum duration of entry 2 mins.
11. Best Non-Mainstream Channel Promo
Any promo/campaign for a channel that clearly sits outside the mainstream of broadcasting. These might include channels such as shopping, adult, specialist sport, music etc. Maximum duration of entry 2 mins.
SKILLS
12. Best Design
Graphic design excellence in any promo/campaign. Maximum duration of entry 2 mins.
13. Best Typography
Any promo/campaign that demonstrates excellence in typographics. Maximum duration of entry 2 mins.
14. Best Script or Copy
Any promo/campaign or print copy that demonstrates excellence in creative writing. Maximum duration of entry 2 mins.
15. Best Use of Sound Design
Any promo/campaign for a programme, channel, platform or service which demonstrates excellence in the use of sound design including voice over. Maximum duration of entry 2 mins.
16. Best Use of Music
Any promo/campaign for a programme, channel, platform or service which demonstrates an effective, innovative and creative use of music. Maximum duration of entry 2 mins.
17. Best Use of Humour
Any promo/campaign which demonstrates an effective use of humour to deliver its message. Maximum duration of entry 2 mins
18. Best Simple Idea
Any promo/campaign demonstrating a clever yet simple creative idea clearly executed using minimal facilities, resources and finance. Maximum duration of entry 2 mins.
PLATFORMS
19. Best Promo or Campaign for Website or Interactive Service
Any promo/campaign for a broadcaster's online or interactive product or service. Maximum duration of entry 2 mins.
20. Best Print and Poster
Posters or print advertising for any programme, platform, channel, or service. Up to 3 related items.
21. Best Cross-Media Campaign
Any campaign which has used two or three different forms of media i.e. TV/radio/print/web. Up to 3 related items. Maximum duration of video items 2 mins each.
22. Best Launch
Any promo/campaign produced to launch a service, channel, single programme, series or event. Maximum duration of entry 2 mins.
23. Best Image
Any promo/campaign or commercial which portrays the programming range, quality or brand image of a channel, platform or service. Maximum duration of entry 2 mins.
24. Best Ident
An ident or series of idents for a channel platform or service. Up to 3 related examples. Maximum duration 20" each.
25. Best On-Air Branding
Any on-air branding device for a channel platform or service. Up to 3 related examples. Maximum duration 20" each.
26. Best Foreign Language
Any non-English language promo/campaign produced and aired outside the UK. Maximum duration of entry 2 mins.
27. Best Long Form
Any long form promo used on-air or off-air for a programme, platform or service including interstitials, fillers, infomercials, sales or marketing reels. N.B. Only the first 3 minutes will be viewed by the judges
PREMIER AWARDS
28. Best NewcomerCompanies should nominate a promo maker or designer who has no more than 2 years experience in the industry and supply a reel of 3 examples of their work and a paragraph of no more than 50 words on why they deserve to win this prestigious award. One person per entry with a maximum of three people from any one organisation.
29. Promo of the Year Award
A promo maker’s dream – a chance to enter the best promo you’ve personally made in the last 12 months and win one of the most auspicious Gold awards of all. Single spot. Maximum duration 60".
30. Channel of the Year
The channel that in the opinion of the judges has demonstrated the most creative channel promotion and marketing in the last 12 months. Please supply up to 8 examples of on-air, off-air, online, merchandise, branding or any other form of marketing activity. Maximum duration of entry 5 mins.